Coach Buzz Bees Force Case: BI Solutions for ABInBev

Coach Buzz (BEES Force)

An integrated system with WhatsApp APIs that delivers real-time data to optimize field performance.

Context

Data analysis combined with a system developed to integrate messaging APIs via WhatsApp, where field representatives receive relevant information in real-time, improving their performance.

Challenge

Sales managers or supervisors couldn’t track sales reps’ journeys while they were on their customer visit routes, receiving results only the following day.

A digital supervisor was created to send the correct message at the right time, enabling the salesperson to adjust their behavior in real-time to avoid poor performance.

Our strategy

Our service is designed to provide a team of dedicated specialists to turn your challenges into opportunities.

1

Access to the database of sales reps’ visits during their route to verify performance trends.

2

An application that stores the salespeople’s and managers’ phone numbers, processes the information received via API, and creates the necessary messages.

3

Messages are sent through another API to the WhatsApp messaging tool, organizing the sending flows and approving templates according to the app’s policies.